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Nederlandse Influenza Stichting

De NIS streeft ernaar om bij te dragen aan de preventie en reductie van griep geassocieerde ziekte. Zij pleit voor de implementatie van wetenschappelijke aanbevelingen over de griepprik via (social) media communicatie en door stakeholders, risicogroepen en onderzoekers te betrekken. 

Geschiedenis

Eind jaren negentig hief de NIS zichzelf op, na een succesvolle bijdrage aan de toename van de Nederlandse griepvaccinatiegraad (zie afbeelding). Misschien iets te vroeg – gezien het feit dat de vaccinatiegraad aan het eind van de zero’s weer afnam. In mei 2018 luidde de Nederlandse seniorenorganisatie, de KBO-PCOB, de noodklok. Aanleiding hiervoor was de stijgende ziektelast onder hun leden. KBO-PCOB riep de overheid en maatschappelijke organisaties op om een “actieplan wintersterfte te ontwikkelen. Om deze reden werd de NIS nieuw leven in geblazen.

Doelstellingen

  1. Uitwerken van het Influenza Manifesto voor Nederland
  2. (Mede-)organiseren van een stakeholdersoverleg van alle betrokkenen bij de griepprik In reactie op KBOPCOBs oproep, rapporteerde Minister Bruins plannen om met stakeholders in gesprek te gaan over manieren om de griepvaccinatiegraad te verhogen. KBO-PCOB, gestimuleerd door de NIS, bood haar hulp aan bij de organisatie van een stakeholdersoverleg.
  3. (Mede-)organiseren van een Nationale Griepprik dag: Organiseer een Nationale Griepprik dag als aftrap voor een campagne over griepvaccinatie.
  4. Uitrollen van een Nederlandse variant van de Influenza Hub/Facebook Influenza Hub Verbeter de social media communicatie in het debat over (griep)vaccins, met een Nederlandse versie van de Influenza Hub.
  5. Stimuleren van vaccinatie onder zorgprofessionals

Onderzoek de mogelijke inzet van stimulansen voor de vaccinatie van zorgprofessionals.

Jaarverslag 2019

Year report 2019

 

The NIS aims to contribute to the prevention and reduction of influenza-associated disease. It advocates implementation of evidence-based national recommendations for immunization with the flu shot by engaging stakeholders, risk groups, researchers and through (social) media communication.

 

Introduction

In the late nineties, the NIS (Dutch Influenza Foundation) abrogated itself after contributing to the successful increase of the Dutch flu vaccination coverage rate. Perhaps a bit too soon – considering that vaccination coverage rates started dropping in the late zeros. In May 2018, the Dutch senior citizen association (KBO-PCOB) rang the alarm bells. They noticed an increasing flu disease burden amongst their members. KBO-PCOB requested the government and society to make an Action Winter Mortality. And that’s why and when it was decided to re-establish the NIS. We received a starting budget from Holland Bio, to organise Statutes for the foundation and a website www.Influenzastichting.nl. Also, in 2018 the board was put together: Dr G.A. (Ted) van Essen (chair), Dr A.M. (Bram) Palache (secretary/treasurer), Dr W.E.P. (Walter) Beyer (board member and scientific advisor). In 2019, we started making plans and find sponsors. In 2019, the pharmaceutical firms Mylan, Sanofi, GSK and Seqirus were very kind to support the NIS with an unconditional grant.

 

Activities

We had two main activities:

  1. Starting a social media campaign, based on the existing Influenzahub. The Dutch version (beterzondergriep.nl with the Facebook page https://www.facebook.com/Beterzondergriep/ started in September 2019.
  2. To organise a Nationale Griepprikdag (National Flu Shot Day), where all relevant parties would join.

 

Results

  1. Social media

Even with the late start, the results of the Influenza hub were promising. The pilot outperformed expectations, also compared to other countries. There was a high number of engagements for the target audience 60+. This audience wants to dig deeper, resulting in a high number of click-trough’s and a long “time on screen”. There were more than 277,9K

impressions and 5.2K conversation engagements (post reactions, comments & shares). On Facebook 53% of the conversation was positive, 39% negative and 8% neutral.

We did not focus on the Influenzastichting.nl channels. Still, we had 17.400 contacts from 15.468 different sources.

 

 

  • The Nationale Griepprikdag took place inside the Ministry of Health (VWS) in The Hague on 11 November. Dep-MoH Paul Blokhuis opened the meeting. The focus of the meeting was on Influenza vaccination for Health Workers. The discussion was moderated by Jack van den Kieboom and the catering was also financed by the Ministry.

There were contributions of the Senior Organisation KBO-PCOB (Manon Vanderka), from the National Influenza Centre (Ron Fouchier), from the European Specialist Nurses Association (Ber Oomen), from the Federation of Medical Doctors KNMG (René Héman) and from the National Hospital Association NVZ and Nursing home/Homecare Organisation ActiZ (Arno Timmermans).

There were 65 participants, all from relevant parties. With the help of a PR-bureau we managed to get a lot of attention: on TV (7 different programs on national tv), on national radio (5 stations), in print (4 national newspapers, the  magazine of the Medical Doctors Federation KNMG and of the senior organisation KBO-PCOB) and on line from more than 60 different news agencies). On twitter more than 120 tweets from different, relevant organisations were published.

A short evaluation form by e-mail one week later, was received from 10 participants. The average appreciation was 8 (on a scale of 1-10). Most reactions were positive. A special evaluation session was held with the Ministry of Health and the sponsors. All were positive about the meeting.

 

 

 

Nederlandse Influenza Stichting 2019 real
activities
Dutch Influenza Hub € 17.848
Influenza Day incl PR € 14.581
Website promotion € 2.519
Office costs € 526
Total € 35.474
Financing plan
Sanofi € 10.000
Mylan € 20.000
Seqiris € 9.000
GSK € 9.000
Total excl VAT € 48.000
Balance € 12.526
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